Richard Baird
Black Bee Honey by OMSE
It was yesterday I made a run to the local supermarket to pick up some essentials. I had two choices, turn left to Waitrose or right to Morrisons. Despite being somewhat price conscious, I enjoy looking at the packaging at the higher-priced Waitrose, so went left–let’s say it’s the cost of being a designer. Anyway, honey was on the list....
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Rich Baird on Design History:
Bata by Design Research Unit, 1969
The story of Design Research Unit’s 1969 logo for Czechoslovakian shoe manufacture and retailer Bata....
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Rich Baird on Design History:
Bandai by PAOS, 1983
The story of PAOS’ 1983 logo for Japanese toys and games company Bandai....
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Rich Baird on Design History:
AGIP by Unimark International
The history of Unimark International’s 1971 logo for Italian oil company AGIP....
Loot by Seachange
Where have all the simple playful ideas gone? You know the ones, a bit of wit, spun into a multitude of playful expressions across a number of different touch-points? Design craft has gotten so good over the last few years, but I miss the smile-in-the-mind stuff. Paul Belford’s New Chapter, Seachange’s Think Packaging and Mucho’s Art Walk. They’re not strategic...
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Rich Baird on Design History:
Olivetti by Walter Ballmer, Hans von Klier, Clino Castelli & Perry King, 1971
The history of Walter Ballmer’s 1971 logo for Olivetti....
Scapegoats by Strategy
‘Landscaping legends’, what a lovely bit of alliteration and a decent bit of positioning by Strategy for Scapegoats, a New Zealand-based landscaping company. From this, a wonderful tapestry of iconography, illustration and words come to life to construct something of a horticultural mise-en-scène of craft and creativity for Scapegoats duo Kylie and Reuben and their team, which plays out across vehicle...
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Rich Baird on Design History:
INAX by PAOS, 1984
The context, concepts and considerations behind PAOS’ 1984 logo for Japanese tiles and bathroom company INAX....
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Rich Baird on Design History:
Minolta by Saul Bass, 1980
A look at Saul Bass, Herb Yager & Associates’ 1980 logo for Japanese camera manufacturer Minolta....
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Rich Baird on Design History:
SCIC by Franco M. Ricci, 1963
A look at designer Franco M. Ricci’s logo, corporate identity design and campaign work for the Italian kitchen maker SCIC, designed in the 1960s and 70s....
Veg NI by Jack Renwick Studio
The economics of regional farming, in the face of global market forces, continues to be unfavourable to local producers; narrowing margins and pushing some out of business. Alongside this, unfair and self-defeating politics continue to chip away at a basic message; locally grown food is a good, not just in a regional economic sense, but in terms of the health...
Norwich Castle by The Click
The competitive landscape for experiences has been significantly catalysed post-pandemic. Perhaps the sensory deprivation of stay-at-home orders created an intense need to make up for lost time, indulge in all manner of out-of-home activities and platform them. Times have changed. Old needs to feel new and fight on equal footing with what appears to be an endless stream of pop-up...