Richard Baird
Spudos by Paul Belford Ltd
We live in chaotic and excessive times. Brands and politicians alike demand attention, clamouring for consideration and creating – quite frankly, for me at least – an unwelcome cacophony of competing voices and issues. All too often, the lines between competing interest are blurred, and even absurd. I crave clarity and simplicity, particularly when it comes to basic consumables. What’s...
BP&O Voices
Rich Baird on Design History:
CBC by Burton Kramer, 1974
The story of Burton Kramer’s logo for the Canadian Broadcasting Corporation....
BP&O Voices
Rich Baird on Design History:
Esprit by John Casado, 1978
The story of John Casado’s 1978 logo for California fashion brand Esprit....
BP&O Voices
Rich Baird on Design History:
HSBC by Henry Steiner, 1983
The story of Henry Steiner’s 1983 logo for HSBC....
Antara 128 by Mucho
GT Alpina is described by type foundry and BP&O regular GrilliType as a workhorse serif that also delights in playing with the very meaning of concept, reaching into the ‘grab bag of typographic history to resurrect shapes some may falsely see as too expressive’. This feels an apt description for Antara 128, and the visual identity created by Mucho that...
BP&O Voices
Rich Baird on Design History:
Mazda by Rei Yoshimura & PAOS, 1975
The story of Rei Yoshimura & PAOS 1975 logo for Mazda....
PURLOM’s ¡A LA MESA! by Onmi Design
I’m reluctant to bring up the pandemic again, four years later. But I can’t help think back to that period when seeing images related to gatherings, which are employed to great effect in Onmi Design’s work for PURLOM, a family business with more than 40 years of experience producing and distributing a wide variety of meats. This kind of imagery...
BP&O Voices
Rich Baird on Design History:
Spar by Raymond Loewy, 1970
The story of Raymond Loewy’s 1970 logo for Spar....
BP&O Voices
Rich Baird on Design History:
Canadian National Railway by Allan Fleming, 1960
The story of Allan Fleming’s 1960 logo for Canadian National Railway....
Black Bee Honey by OMSE
It was yesterday I made a run to the local supermarket to pick up some essentials. I had two choices, turn left to Waitrose or right to Morrisons. Despite being somewhat price conscious, I enjoy looking at the packaging at the higher-priced Waitrose, so went left–let’s say it’s the cost of being a designer. Anyway, honey was on the list....
BP&O Voices
Rich Baird on Design History:
Bata by Design Research Unit, 1969
The story of Design Research Unit’s 1969 logo for Czechoslovakian shoe manufacture and retailer Bata....
BP&O Voices
Rich Baird on Design History:
Bandai by PAOS, 1983
The story of PAOS’ 1983 logo for Japanese toys and games company Bandai....