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Equator
For The People
2025, Australia, AI
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Uniqode
Koto
2025, USA, Technology
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Mount Capital
Studio South
2025, New Zealand, Fianace
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Chester Zoo
How&How
2024, UK, Zoo
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Ten
Paul Belford
2025, UK, Fitness
Ten by Paul Belford Ltd
I’ve been writing about the work of Paul Belford Ltd. (Next Chapter, Spudos & Social Enterprise) for very nearly fifteen years. Initially, and admittedly, the articles practically wrote themselves, which was ideal for a self-taught designer with very little experience but keen to take an approach to learning that was very much my own. That was to write about a...
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Sendwave
Design Studio
2024, UK, Money Transfer
Hip Pop by Robot Food
Running a design blog sharpens your eye for category conventions. Stick with it long enough, though, and you’ll start to see those conventions unravel. What once felt fixed begins to flex. This creates a challenge for writing about design: you’re constantly assessing the landscape, but that landscape is always shifting. Take minimalism, for example. Once the dominant aesthetic of the...
Yaté by Herefor
Long gone are the days when ‘energy drink’ connoted unwashed teenage gamers, amped up Twitch streamers, hungover/still going city boys on the Tube, or 2-4-1 deals on vodka Red Bull in sticky-floored suburban student nightclubs. Like many things – such as reading books, going for a walk, or having a bath – the energy drink sphere has now collided with...
Helions by Pentagram
HELIONS… now that sounds impressive. Something to do with helium atoms and stellar fusion, the force that powers stars? Or perhaps it’s invoking Helios, the Greek god of the sun, blazing his chariot across the sky? Nope – it’s actually a tribute to Helions Bumpstead in Essex, a beneficiary of the British gift for naming that also gave us Pratt’s...
Fuku by Red Antler
Fuku (no sniggering at the back please) is a ‘fine brining establishment’ – i.e. some sort of eatery, you can safely assume – specialising in a specific type of chicken ‘sando’, or in normal language, ‘sandwich’. According to Red Antler, the Brooklyn based design agency behind Fuku’s branding, ‘the Fuku sando first hit the scene as a secret menu item...
ROM by Leo Burnett
Okay, let’s get it out of the way… yes, there are elements of Pentagram’s 2018 Library of Congress in Leo Burnett’s work for the Royal Ontario Museum (ROM). In both projects, type is a frame for images of archive material. Is it BP&O’s responsibility to acknowledge similarities in all the work we publish, tracking a typology back to the start...