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Wedge’s Bastét toothpaste brand design makes absolutely no sense for its category – and perhaps that’s what makes it so utterly gorgeous
“Nano-hydroxyapatite” isn’t exactly memorable – it takes a few tries to even attempt to figure out how to say it, and I’d wager that there aren’t too many people who can tell you what on earth it is, beyond “some sort of chemical, probably?” One thing that is memorable, however, is the brand identity for Bastét – a new oral...
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The Heist
Young Jerks
2026, USA, Design
BP&O Voices
Packaging:
Design That Stirs
Packaging expert Lisa Cain reviews A Friend Of Mine’s work for The Cocktail Cabinet’s recipe card packs for home bars and cocktail lovers....
Mother Design gives psychic platform Keen a 90s New Age sensibility for the digital age – and it works beautifully
Arguably, we’re approaching a time that could be seen to be ‘post-woo-woo’ – as in, those things that have long been dismissed as daft; the preserve of silly women and charlatans and people whose lives revolve around cats and an unmistakable whiff of Nag Champa – are becoming increasingly acceptable. With the concept of ‘wellness’ now well and truly established...
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Vegan Society
TBC
2026, UK, Food & Drink
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Ytri
Bielke&Yang
2026, Norway, Hospitality
Studio South merges rigour and ridiculousness in the best way possible in its superb identity for noodle joint Oodles
There’s so much to love about this identity – not least that it manages to make a noodle joint look like a perennially hip skate brand (yes, I am obviously talking about Supreme – all no-nonsense stocky black lettering on postbox red backgrounds). The identity in question is that for the delectably named Oodles – more on that moniker shortly...
BP&O Voices
Packaging:
Oral Care Shelves…Where Good Design Usually Goes To Die
Packaging expert Lisa Cain shares her opinion on oral hygiene brand Smart Life...
Mucca makes New York supermarket company Fairway’s everyday essentials anything but basic
Founded in 1933, Fairway Market is an independent regional supermarket chain with stores across New York. The grocery retailer sells food and household goods, and over the past eight decades or so has built its reputation on an unusually broad selection of hard-to-find products and a distinctly New York character. As well as selling a number of different brands, Fairway...
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Let’s Grow Canada
Caserne
2026, Canada, Agriculture
‘I am the walrus’: Anatomy’s charming new identity for the Horniman Museum
I struggle to think of a subculture I detest quite as viscerally and deeply as steampunks: not only is it aesthetically quite hideous, I just don’t really get it – it’s the past! But the future! But very dusty and everyone’s a creep! Inexplicably wearing goggles! It all smacks of a man in the corner of your front room at...
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