BPO


246 Queen by Studio South

Opinion by Richard Baird

Graphic identity by Studio South for 246 Queen, a retail, hospitality and business development within a mid-century modernist building in Auckland

246 Queen has a long and storied history. Opened in 1964 on Auckland’s Queen Street, it heralded a new era of modern architectural vision, exclusive boutique-based experience and an urban post-war retail sophistication. The building played host to fashion shows, designer concessions, furniture showrooms and contemporary dining. However, the architectural ideas drawn up by the original architects Rigby Mullan (Alan Rigby and Antony Mallen), remained only partially realised. These are now being paid homage to in the building’s renovation by the Wilshire Group working in collaboration with architects Fearon Hay, once again becoming a mixed-use space of food and drink, retail and commercial opportunities across eight floors.

Architectural details include a distinctive fascia of curved windows and accents, floor to ceiling central glass light well, exposed ceiling and concrete floors. This sits within a district of 20th-century architecture and mid-century landmarks, a broad range of coffee shops and casual dining, the Auckland Art Gallery and the century-old Albert Park.

The marketing of the building and its spaces is aimed at what are described as design-savvy directors. Those with companies within the creative sectors, smart PR, marketing, bespoke legal and financial services, those who have developed award-winning digital experiences or are tech innovators. Essentially, those with clients who expect the structure and space to fit the nature of the companies they intend to work with. In this way, modernist architecture functions as a material symbol of the pioneering spirit that now exists within the less material worlds of the service led and digital sectors.

The marketing language and the graphic identity of the building, designed by Auckland-based Studio South, draws on the history and original vision of the building. This revolves around the modernist, and aimed at those that recognise or are drawn in by mid-century architectural heritage and an associated graphic history, and desire access to contemporary international food and high-quality services in building and locally. This manifests itself through type and text, colour, material and structure, and through a graphic motif that is inspired by the building’s curved accents and large rounded windows.

Continue reading this article


The Maitland by Studio Brave

Opinion by Richard Baird

Branding, art direction, brochure and website by Studio Brave featuring photography by Traianos Pakioufakis for property development The Maitland

The Maitland is a luxury 22 apartment residential property development from Gibson Developments located on Malvern Road in Glen Iris, a suburb of Melbourne, Australia. It is marked by an architectural, interior and landscape design language—created by Bruce Henderson (architecture), Charlotte Henderson (interiors) and Jack Merlo (landscape)—of colour, texture and form that connect it intimately to the neighbourhood and its leafy streets. This connection is the foundation of The Maitland’s graphic identity and marketing campaign, designed by Studio Brave, presented as two documents; Space and Place.

Continue reading this article


Hands On: MacGuffin Magazine. No.6

Opinion by Richard Baird

Hands On: MacGuffin Magazine. No.6 by Sandra Kassenaar

MacGuffin is a biannual design, art and crafts magazine that commissions stories on, around or jumping off from ordinary things, uncovering personal and curious relationships with the objects that surround us. Issues 1 to 5 explored The Bed, The Window, The Robe, The Sink and The Cabinet. The Ball, MacGuffin Magazine No.6 Autumn/Winter 2018, the one BP&O has its hands-on, takes a look those related to the spherical; from the ballpoint pen to the disco ball, Harvey Ball (the designer of the smiley face), to the Biosphere and the sphere as the building block in which to shape a Japanese future.

The magazine mixes writing styles and lengths with documentary and cinematic stills, still life and artworks, the diagrammatic, illustrative and iconographic. Featured writers include Danish artist Nicolai Howalt, graphic designer Paul Gangloff and Real Review’s Jack Self who reflects on Bisosphere 2, an eco-futurist experiment.

MacGuffin, in its content, manages to draw beauty from the banal, the hidden and the utilitarian, elevating the every using a plethora of interesting and revealing philosophical, historical and socio-cultural insights. These moves from the micro, macro and abstract, viewed through an architectural or art and design lens. There is, occasionally, a form of meta-criticism at play which is a nice observation on the spherical type element of the Selectric Typewriter, nicknamed the golf ball, doing the hitting, rather than being hit. However, the publication largely leans towards the simple joy of revealing the idiosyncrasies and legacies of the commonplace or the overlooked. The spirit of this is expressed graphically, typographically and materially by editors Kirsten Algera and Ernst van der Hoeven working with Dutch Designer Sandra Kassenaar. MacGuffin Magazine No.6 is 210 x 218mm, 232 pages and features five Pantone inks. It is supported by adverts, these come in the form of a fold-out cover, back page and the first five pages. It costs 14GBP / 16EUR / 20USD, and is also available as a yearly subscription.

Continue reading this article