Latest
Read the latest opinion
Logo
Open Point
20 (Something)
2026, Australia, Technology
Koto gives programmer forum Stack Overflow a reason to exist in the age of AI
Since starting life in 2008, Stack Overflow has functioned as a website/platform/forum that soon became a sort of internet go-to as a shared notebook or tool guide for programmers: somewhere they can ask questions, answer them, and have them answered by other actual real life people who’ve probably been there and done that, and want to impart the wisdom they’ve...
Logo
Malwarebytes
Redscout
2026, USA, Software
Makebardo’s charming illustrations for Cairo cafe/music venue E11VN just about rescue a rather hideous brand name
It’s never fun being negative about a project – it’s far more gratifying to show really great work, genuinely exciting or useful brands and organisations – and get under the skin of what makes them so. Obviously, a fair bit of this comes down to subjective taste; taking our own experiences and interpretations and cultural backgrounds and personalities and all...
Industrial, conceptual, and starkly beautiful: DutchScot’s branding for SF sauna and cold plunge, Fjord
Fjord is a new floating sauna and cold-water plunge experience moored in San Francisco Bay’s Sausalito area. Rather than being exclusively positioned as a wellness-type experience, instead it looks to float, as it were, somewhere between architecture, hospitality and outdoor recreation. It’s a very modern take on the centuries-old tradition of saunas and how they’re used – the shift between...
BP&O Voices
Packaging:
Shelf Life
Packaging expert Lisa Cain shares her opinion on reusable packaging....
Pentagram’s designs for male health brand Rugiet are unabashedly phallic, but they work
One of the more hilariously on the, er, nose identities I’ve seen in recent times here in the form of Pentagram New York’s work for Rugiet, a men’s health brand offering personalised, clinically-backed treatments sold exclusively online. Formerly better known as Rugiet Health, Rugiet was founded in Austin, Texas, in 2020 as a telehealth company. Back then, the company was...
JKR overhauls football club Sporting CP by doing what it does best : plundering heritage to build a robustly simple, contemporary brand identity
JKR is perhaps – in recent-ish years at least – best known for its work with Burger King, undoubtedly one of the most oft-cited rebrands of the last decade in design circles. Then it did KFC; before that, the RSPCA, alongside a raft of other household name entities which aren’t acronyms – Uber, Boddingtons, Yahoo, Billington’s sugar. In short, hugely...
BP&O Voices
Packaging:
The Art of Subtle Persuasion
Packaging expert Lisa Cain shares her opinion on LG2’s branding and packaging for Health Hut....
Studio Blackburn’s branding for Ellis Butchers is unflinchingly carcass-centric, yet somehow so full of warmth
As a vegan of two decades, and a squeamish one at that, the thought alone of a “whole-carcass butcher business” makes me feel rather queasy – so it’s a testament to Studio Blackburn’s incredible skill that despite my personal nonsense, I absolutely adore this branding project. And I love it not in spite of things like the utterly unflinching, raw-flesh-laden...
Logo
Boligkontoret Danmark
RE-Public
2026, Denmark, Placemaking
Discover
From the BP&O archives
Introducing BP&O Plus
Lots of extras. Cancel any time. Read more
Cancel any time.