Inspired by a panel discussion that took place at London’s Somerset House in 2018 as part of the exhibition Print! the first issue of LogoArchive was conceived, designed and sent to print the following day. Channeling the independent spirit of niche publishing the LogoArchive zine series seeks to surprise and delight within the context and practice of mid-century logo archival by iterating with each new issue.
Independent exploration followed by collaboration has become a critical part of the LogoArchive project. Finding a balance between “social influence” and a programme of individual enquiry has been necessary to keep the project moving forward. With this “social influence” in mind Issue 9 turns its attention to people, firstly through the iconic LogoArchive booklet populated with figure-related logos and secondly by way of two inserts.
LogoArchive Issue 9 can be ordered from: LogoArchive.shop
LogoArchive is a series of booklets dedicated to the modernist logo-making of the mid-century. It can be enjoyed as is and just for that. However, the ideas within these booklets, in the words of Ian Anderson “exist both on and below the surface” for anyone with the inclination to dig a bit deeper.
These zines are, perhaps, best described as “free-spaces” to explore the potential of the “total project”, that is, to conceptualise, write and design concurrently, allowing each to inform and impose on each another. For LogoArchive, just as with BP&O, ideas matter. The LogoArchive booklets function as spaces for enquiry, both abstract and concrete. Outside of the booklet, these enquiries are presented as supporting articles here on BP&O, as Zoom events and as social media posts. In this way, the project is a super-narrative, to be understood in different ways and from different points. The project is also a platform for design discourse. Below, an invitation to answer questions by Elliott Moody offered such a platform to share some more of the ideas behind this Extra Issue. The answers below are published in their entirety. You can view the TBI article here.
LogoArchive Akogare is now available on the LogoArchive.shop.
LogoArchive returns with its fourth collaborative Extra Issue and first bi-lingual release, documenting the forms of Japanese logo design. Through the distinctive smaller format of the bound booklet LogoArchive seeks to surprise and delight with each new issue, introducing new collaborators to offer unexpected interpretations of the ubiquitous logo book. For this Extra Issue, Hugh Miller orchestrates graphic impact and material nuance to honour the unique visual legacy and craft associated with Japan. In addition, the words of Tokyo-based designer and writer Ian Lynam, and his assistant Iori Kikuchi, offer an introduction into Japanese symbols.
LogoArchive の第4号目となる増刊号で は、日本のロゴデザインの形を記録し た 初 の バ イ リ ン ガ ル 版 を 発 行 し ま す 。小 冊子という独特のフォーマットを通し て、LogoArchive は毎号、新しいコラボレ ーターと共に、お馴染みのロゴブックへ の思い掛けない解釈を提案しながら、驚 きと喜びを追求しています。
今号では、Hugh Miller (ヒュー・ミラー) が、グラフィックのインパクトと素材のニ ュアンスの交差点を探り、日本にまつわ るユニークな視覚的遺産と工芸品を称 えています。さらに、東京を拠点に活動す るデザイナーであり作家でもあるイエン・ ライナムと、彼のアシスタントである菊地 伊織の言葉で、日本のシンボルを紹介し ています。