Opinion by Richard Baird
Lookbooks is an online bookstore that specialises in fun and quirky publications of the past. Recent acquisitions include Old Bohemian and Moravian Jewish Cemeteries by Petr Ehl, Arno Parik & Jiri Fiedler, 1991 and 101 Cake Design by Mary Ford, 1987. There is a cultural value to many of these, reflecting a time and particular niche interest, and how these niche interests were shared pre-internet. The bookstore’s brand identity, however, clearly positions this as a cheerful tongue-in-cheek activity with a cheerful lightness of tone in the logo, which doubles down on the double O pairings within the name to create expressionful graphic gestures. But, it is the bookmarks that really stand out. I simple little die-cut trick, in conjunction with book pages, gives a nose to the eyes. A smart idea by London-based Studio Lowrie.
LogoArchive is a series of booklets dedicated to the modernist logo-making of the mid-century. It can be enjoyed as is and just for that. However, the ideas within these booklets, in the words of Ian Anderson “exist both on and below the surface” for anyone with the inclination to dig a bit deeper.
These zines are, perhaps, best described as “free-spaces” to explore the potential of the “total project”, that is, to conceptualise, write and design concurrently, allowing each to inform and impose on each another. For LogoArchive, just as with BP&O, ideas matter. The LogoArchive booklets function as spaces for enquiry, both abstract and concrete. Outside of the booklet, these enquiries are presented as supporting articles here on BP&O, as Zoom events and as social media posts. In this way, the project is a super-narrative, to be understood in different ways and from different points. The project is also a platform for design discourse. Below, an invitation to answer questions by Elliott Moody offered such a platform to share some more of the ideas behind this Extra Issue. The answers below are published in their entirety. You can view the TBI article here.
LogoArchive Akogare is now available on the LogoArchive.shop.
LogoArchive returns with its fourth collaborative Extra Issue and first bi-lingual release, documenting the forms of Japanese logo design. Through the distinctive smaller format of the bound booklet LogoArchive seeks to surprise and delight with each new issue, introducing new collaborators to offer unexpected interpretations of the ubiquitous logo book. For this Extra Issue, Hugh Miller orchestrates graphic impact and material nuance to honour the unique visual legacy and craft associated with Japan. In addition, the words of Tokyo-based designer and writer Ian Lynam, and his assistant Iori Kikuchi, offer an introduction into Japanese symbols.
LogoArchive の第4号目となる増刊号で は、日本のロゴデザインの形を記録し た 初 の バ イ リ ン ガ ル 版 を 発 行 し ま す 。小 冊子という独特のフォーマットを通し て、LogoArchive は毎号、新しいコラボレ ーターと共に、お馴染みのロゴブックへ の思い掛けない解釈を提案しながら、驚 きと喜びを追求しています。
今号では、Hugh Miller (ヒュー・ミラー) が、グラフィックのインパクトと素材のニ ュアンスの交差点を探り、日本にまつわ るユニークな視覚的遺産と工芸品を称 えています。さらに、東京を拠点に活動す るデザイナーであり作家でもあるイエン・ ライナムと、彼のアシスタントである菊地 伊織の言葉で、日本のシンボルを紹介し ています。
Text by Richard Baird
The Office for Metropolitan Architecture (OMA) is an international architectural practice operating within the traditional boundaries of architecture and urbanism. It was founded in 1975 in Rotterdam by architects Rem Koolhaas and Elia Zenghelis and alongside Madelon Vriesendorp and Zoe Zenghelis. OMA now has seven offices. This year saw the launch of OMA New York’s self-published monograph, designed by Studio Lin, that takes a look back at over 10 years of their work.