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Pink! pink! everywhere!
Wine company Nice started life in 2019, and ever since, has aimed to be a far more straightforward alternative to the wildly confusing, jargon-packed, somewhat stuffy world of wine. In Nice’s words, the whole idea is to “liberate drinkers from wine headaches” both literal and metaphorical, “whether it’s inflexible packaging, confusing labels or next day regret”… Now after more than...
BP&O Voices
Packaging:
Oat Standing
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Goofy, playful and knowingly a bit silly
Design systems are often spoken about in terms of those moments of ‘surprise and delight’, but often, there’s little either surprising or delightful to be found. Blurr Bureau’s new brand identity for Yes! Apples, however, is so brimming with surprise and delight that those moments become the entire timeframe here: the Easter Eggs absolutely abound here, for the brand design...
An act of restitution
Caffè Nazionale is a historic bar on Piazza Libertà in Arzignano, a small city in Veneto, Italy, which was the social heart of the town – a place for conversation, card games, billiards, and the daily ritual of an espresso at the bar – for generations, before falling into closure and decline. Having first opened in the 1950s, the Caffè...
BP&O Voices
Packaging:
Built to Seduce
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Gloopy, bubbly, occasionally borderline illegible
It’s always confusing, surprising and slightly disappointing when you come across art or design-focused brands, agencies, platforms, publications or organisations that seem to have a total disregard for what they look like – as though their own central premise and raison d’etre is at odds with their look and feel. I won’t name names, because that feels both mean and...
Feel the heat
Most branding has to give some suggestion of what said brand is, or does, or stands for – it’s usually not ideal if they bear little to no resemblance or representation of their category, audience or ideals. The exceptions are usually things like record covers, or other inherently creative entities like musical instruments, editorial projects; occasionally booze brands, like the...
BP&O Voices
Packaging:
Flour, But Make It Sexy. And Big
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Diggin’ it
Just when you thought we were approaching a post-pet-parent era, a brand comes along and proves very much otherwise. Thankfully, though, while pet parenting seems to be alive and well; fingers crossed we’ve left behind the whole rather icky “fur baby” days of things like dog bandanas that read, “My Mom is Sooooo Obsessed with Me”; or dog nail varnish;...
Equipped for Life
The protein market has absolutely boomed in recent years – a trend that doesn’t look as though it’s going away any time soon: a 2025 survey from the US-based International Food Information Council (IFIC) revealed that the most common diet that Americans followed in the past year was “high protein”, and that consumers use “good source of protein” as the...
BP&O Voices
Packaging:
Roll with it
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
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