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Freadman White by Studio Hi Ho

Opinion by Richard Baird

Logotype, custom typeface and business cards designed by Studio Hi Ho and Dennis Grauel for Melbourne architects Freadman White

Freadman White is a Melbourne-based architectural practice, led by Ilana Freadman and Michael White, that seeks to embed a curiosity-driven and experientially charged tension into their architectural work, reveal beauty in simple and overlooked settings, and design contextually informed structures with a disciplined whimsy. Further, rather than responding literally to physical surroundings, the practice develops spaces that are visually intriguing, emotionally resonant, sensorial and textural “informed by memories of place and the achievements of modern architecture”. These notions emerge from a mandate that intends to make positive contributions to individual lives and the wider urban project. To express the nuances and enquiries embedded in the practice and a personality that is whimsical, curious, warm, thoughtful and uncompromising Studio Hi Ho—commissioned by Freadman White to develop a new brand identity—worked with typographer Dennis Grauel to create ‘Frisky Freadman’, a custom typeface and a convivial interpretation of the classic typeface Ionic.

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Ascari by Blok Design

Opinion by Richard Baird

Logotype, menus, signage and package design by Blok for Italian resteruant Ascari

Ascari is an Italian restaurant which two locations, one on Queens Street East and another newly opened establishment on King St West. Toronto, Canada. It is named after the proprietor’s hero, Formula 1 legend, Alberto Ascari, (who was also known for his love of food). To reflect both the passion for good simple food and racing, design studio Blok developed an identity that brings together the visual cues and photography of 1950’s motor sport with a modern use of colour–the striking blue of Alberto Ascari’s helmet–and the outlines and solid fill logotype. These link coasters, business cards, signage and menus.

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LogoArchive Issue 1 Limited Re-Issue (200)

LogoArchive #1 – Logo design zine published by BP&O and designed by Richard Baird

This first edition of LogoArchive in print was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up.

This first issue was a compact 10 pages printed on Colorplan Ebony 135gsm with five passes of white and finished with black staples, it was a small first step that was the foundation of a series of 5 numbered issues and an ExtraIssue from CanadaModern. It was the first printed piece to fall under BP&O’s new publishing platform.

LogoArchive Issue 1 sold out in two days, and was followed by three three other sellouts. The series has been kindly be published on Dezeen, It’s Nice That, Brand New, Creative Boom, LogoDesignLove and Design Week, and has been featured in the April 2019 issue of Computer Arts Magazine.

With a desire to continue to push the zine forward, explore new concepts, themes and material options as well as insert configurations, LogoArchive Issue 1 has a limited re-issue of 200 copies. These can also be purchased with LogoArchive Issue 5 here.


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