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Vrints-Kolsteren’s gorgeous identity for pizza restaurant Napoli on the Road brings a little mischief to minimalism
It’s not all that often you come across a project which I’m confident that 99.9% of people couldn’t possibly slate – or at least 99.9% of people with even the most flimsy interest in/awareness of graphic design, visual culture, or just generally looking at nice things. >Such is the case, however, with this beautiful rare beast – a piece of...
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Tropical Smoothie Cafe by JKR, 2026
JKR’s logo for Tropical Smoothie Cafe is a simplified version of a palm tree, sort of modified to look a little bit like a T, in that the top line is made totally flat, rather unlike a palm tree, but the serif-y fronds beneath certainly point you towards the plant it represents. It’s a beautifully crafted mark, thoroughly distinctive, quirky...
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Tempe Tourism by Attic Salt, 2026
Gateways to new experiences. Bridges between cultures, ideas and communities. Invitations to explore, engage and connect. Placemaking is full of this language, but it’s just not specific enough. Tempe Tourism’s strategy and new visual identity hinge on these familiar ideas. The accompanying TT Bridge brand mark, however, is a nifty little asset. It works for locals, referencing the historic Mill...
BP&O Voices
Packaging:
Playing With Your Food
Packaging expert Lisa Cain shares her opinion on Center’s branding for meal company Riff....
JKR’s Tropical Smoothie Cafe rebrand is deliciously on the nose, and all the better for it
“If it ain’t broke, don’t fix it” is a phrase bandied about a fair bit across all facets of existence, but in some cases, that sentiment really does make sense. Such is the case with the iconography of ‘tropical’: it’s bright, it’s bold; it’s perennially close to the edge of a big body of water (warm ocean, sparkly surfaced pool);...
Ragged Edge creates refreshingly wholesome identity for AI notepad Granola
Granola is a brand that’s certainly made itself known in recent months – at least to those using various lines on the London Underground. Indeed, there was a time when you could barely move for its ads; its assertions that Granola was ‘not for breakfast’. Those ads certainly caught my eye, then – especially in a sea of similar things...
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Folkland by Gander, 2026
‘Clean food is dirty work’ state potato obsessives Folkland on their homepage. It’s a line that neatly captures the honesty of the product and the spirit of the brand: good food begins on the ground, in the fields, in the dirt. This earthy, hands-on quality runs throughout Folkland’s visual identity, designed by Gander. At its centre is a wonderfully simple...
BP&O Voices
Packaging:
Some Names Just Sound Thick
Packaging expert Lisa Cain reviews Willow & Blake’s visual identity and packaging design for postpartum hair loss brand Bouf....
Pentagram New York’s surprisingly joyful brand identity for Mozilla editorial platform Nothing Personal
If you’ve heard of Mozilla, it’s probably thanks to Firefox, the search engine perhaps most famous for its dedication to the more utopian ideals of the internet – things like remaining an independent company, making its software open source; and its promises to block trackers, offer a built-in VPN, put its users in control of AI, and never sell their...
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Outlier Space by Studio South, 2026
It’s insane that we now have so many new commercial space companies beyond the national and state-backed institutions. In some ways, designers have been dabbling in this ‘space’ creatively for science fiction, but now it’s IRL. We have New Orbit, Vast and Katalyst to name a few. I’d love to say that there’s some new emerging aesthetics around this, and...
Wedge’s Bastét toothpaste brand design makes absolutely no sense for its category – and perhaps that’s what makes it so utterly gorgeous
“Nano-hydroxyapatite” isn’t exactly memorable – it takes a few tries to even attempt to figure out how to say it, and I’d wager that there aren’t too many people who can tell you what on earth it is, beyond “some sort of chemical, probably?” One thing that is memorable, however, is the brand identity for Bastét – a new oral...
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