LogoArchive began as an Instagram account of mid-century logos, building a followership of over 150k people. In 2018 it was turned into a series of zines. These have grown in popularity, with over 5000 copies in circulation and six sell-out issues so far. 2020 sees the launch of LogoArchive’s eighth issue and third collaborative Extra Issue, designed by Swedish studio BankerWessel.
Come and meet those behind this latest LogoArchive project at Fedrigoni’s Imaginative Papers Studio in Clerkenwell, London on March 5th. Hear from editor Richard Baird (BP&O & LogoArchive), special guests Jonas Banker and Ida Wessel (BankerWessel) and Alan Smith (WithPrint). There will be a chance to pick up the new Extra Issue and browse copies of past issues.
Opinion by Richard Baird
Origen México is a encyclopaedic collection of cultural reference points from Mexico, and an expression of love for its land and identity, edited by Ámbar Editores and Paola Gonzalez Vargas. Written in Spanish it covers things such as, Barro negro pottery; the black clay pottery of Oaxaca, Barrancas del Cobre; the six canyons in the Sierra Madre Occidental and individuals such as pioneering filmmaker Alfonso Cuarón. In its breadth the book has a temporality; a relationship with time. One idea, place, person, piece of pottery or art directly or indirectly informs the another. Layers are built. The present is founded on, but would ultimately find it hard to recognise, all of the past, except that which immediately proceeded it. This is expressed through the materiality of the book, designed by Canadian studio Blok, using a light copy paper and show-through, the relationships and continuity formed with a consistent image treatment and the codifying visual language of consistent type, layout and an encyclopaedic format.
The distinctive smaller format of LogoArchive–a zine on mid-century symbols that channels the independent spirit of niche publishing–has created a space for experimentation and collaboration with those who also share a similar interest in symbols and corporate identity programmes of the past. BankerWessel is one such studio. Their brand identity work brings the spirit of mid-century form language into the present and then carries it forward into the future. This becomes the foundation of LogoArchive’s third Extra Issue; Past & Present, the eight release in the series and the first for 2020.
In the dialogue between booklet and insert (symbols past and present), two unique cover variations with symbols from 1976 and 2010) and the chronological sequence of BankerWessel’s own design process, this issue intends to be a small bookmark in time and a provocation to think about the iterative and cyclical nature of graphic design.
Head over to the LogoArchive Shop if you would like to purchase a specific cover or both covers and save on P&P. Our get tickets here to the launch event in London March 5th with guest speakers BankerWessel.
This post is a provocation to think more about sequence, time and space within packaging design. To draw a joy from the often overlooked and banal necessities of packaging, to elevate details such as the mechanism of opening into a spatial and performative moment or the sequencing of information as a mediation of time by the designer to build to a product, to layer it with an intangible value.