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Mucca makes New York supermarket company Fairway’s everyday essentials anything but basic
Founded in 1933, Fairway Market is an independent regional supermarket chain with stores across New York. The grocery retailer sells food and household goods, and over the past eight decades or so has built its reputation on an unusually broad selection of hard-to-find products and a distinctly New York character. As well as selling a number of different brands, Fairway...
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Let’s Grow Canada
Caserne
2026, Canada, Agriculture
‘I am the walrus’: Anatomy’s charming new identity for the Horniman Museum
I struggle to think of a subculture I detest quite as viscerally and deeply as steampunks: not only is it aesthetically quite hideous, I just don’t really get it – it’s the past! But the future! But very dusty and everyone’s a creep! Inexplicably wearing goggles! It all smacks of a man in the corner of your front room at...
BP&O Voices
Packaging:
Packaging’s Dirtiest Job
Packaging expert Lisa Cain shares her opinion on brand Michu’s cat litter range....
Thonik’s identity for Orkest Phion gives the symphony orchestra a brand that’s as ever-changing and itinerant as its programme
Orkest Phion – or Phion Symphony Orchestra in English – is a Dutch travelling symphony orchestra that was formed in 2019 through the merger of the Netherlands Symphony Orchestra and Het Gelders Orkest. Based in the eastern Netherlands, it operates across the provinces of Gelderland and Overijssel, performing in different cities and venues rather than from a single permanent concert...
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Kinisla
RichardsDee
2026, Ireland, Agriculture
Mouthwash Studio’s identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate – but it’s ultimately rather lovely
This is an identity that’s not very easy to instantly get your head around – arguably, at a glance, it’s downright confusing. Sometimes it comes on strong all antiquey – like the branding equivalent of once-beloved UK high-street also-ran Past Times – at others, it’s all Trewley Precious lash brand partnership, all hearts and dusky pink and half-arsed girly girly...
BP&O Voices
Packaging:
Can Europe Become a Brand?
Packaging expert Lisa Cain shares her opinion on the idea of a ‘Made in Europe’ designation for products produced in Europe....
Studio Blackburn’s new identity for folding bike icon Brompton cements the brand’s place in British engineering heritage
Pretty much the one and only memorable brand name when it comes to bikes you can fold up and carry around, Brompton – as its thoroughly British name might suggest – was founded in England in 1975 by engineer Andrew Ritchie, who developed the first prototype in his West London flat. The original Brompton bike design specifically looked to tackle...
BP&O Voices
Packaging:
Design Scoop
Packaging expert Lisa Cain shares her opinion on Bravo’s branding for gelato brand Sweet Cheeks....
Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall
Branding parlance often deifies qualities like ‘boldness’ – being ‘brave’, ‘zigging when others zag’, ‘disruption,’ and so on and so forth. Some projects, however, demand and deserve the absolute opposite; the sign of a good designer, perhaps, is to intuitively know which one is which. This is one such project. Southall is resort set across 325 acres just outside Franklin,...
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