Inspired by a panel discussion that took place at London’s Somerset House in 2018 as part of the exhibition Print! the first issue of LogoArchive was conceived, designed and sent to print the following day. Channeling the independent spirit of niche publishing the LogoArchive zine series seeks to surprise and delight within the context and practice of mid-century logo archival by iterating with each new issue.
Print publishing has gone through an upheaval. And it is not the first time. Emerging technologies and new digital platforms have liberated and challenged printed media in equal measure. LogoArchive has found itself somewhere in between, as both printed zine and online archive. This has become a necessity. Finding that right balance has been a central part of the LogoArchive programme, shaping it into something new and unusual. With this in mind, this issue celebrates the print publishing industry as it evolves to face these new challenges. To order a copy of this issue, and pick up the remaining back issues, please head over to LogoArchive.Shop.
Text by Richard Baird
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The concern given to the longevity of skin becomes an understandable extension of that original intention.
Carl Nas Associates, who have been working with Tangent GC on their packaging treatments for an ever-growing number of products over the last few years, worked on the brand’s new line of organic soaps. Just as with earlier work, which could be described as having a minimal sensibility (in the truest not trendiest sense of the word), this is very much about nuance and continuity. This post functions as an extension of previous posts. It reiterates the elegance and flexibility afforded by and present in the original type treatment and efficacy of good material choices and the communicative potential of surfaces and structures. This is a rare opportunity to see how a solution functions across time and within new contexts.