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BP&O Voices
Packaging:
Some Names Just Sound Thick
Packaging expert Lisa Cain reviews Willow & Blake’s visual identity and packaging design for postpartum hair loss brand Bouf....
Pentagram New York’s surprisingly joyful brand identity for Mozilla editorial platform Nothing Personal
If you’ve heard of Mozilla, it’s probably thanks to Firefox, the search engine perhaps most famous for its dedication to the more utopian ideals of the internet – things like remaining an independent company, making its software open source; and its promises to block trackers, offer a built-in VPN, put its users in control of AI, and never sell their...
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Outlier Space
Studio South
2026, New Zealand, Space
Wedge’s Bastét toothpaste brand design makes absolutely no sense for its category – and perhaps that’s what makes it so utterly gorgeous
“Nano-hydroxyapatite” isn’t exactly memorable – it takes a few tries to even attempt to figure out how to say it, and I’d wager that there aren’t too many people who can tell you what on earth it is, beyond “some sort of chemical, probably?” One thing that is memorable, however, is the brand identity for Bastét – a new oral...
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The Heist
Young Jerks
2026, USA, Design
BP&O Voices
Packaging:
Design That Stirs
Packaging expert Lisa Cain reviews A Friend Of Mine’s work for The Cocktail Cabinet’s recipe card packs for home bars and cocktail lovers....
Mother Design gives psychic platform Keen a 90s New Age sensibility for the digital age – and it works beautifully
Arguably, we’re approaching a time that could be seen to be ‘post-woo-woo’ – as in, those things that have long been dismissed as daft; the preserve of silly women and charlatans and people whose lives revolve around cats and an unmistakable whiff of Nag Champa – are becoming increasingly acceptable. With the concept of ‘wellness’ now well and truly established...
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Vegan Society
TBC
2026, UK, Food & Drink
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Ytri
Bielke&Yang
2026, Norway, Hospitality
Studio South merges rigour and ridiculousness in the best way possible in its superb identity for noodle joint Oodles
There’s so much to love about this identity – not least that it manages to make a noodle joint look like a perennially hip skate brand (yes, I am obviously talking about Supreme – all no-nonsense stocky black lettering on postbox red backgrounds). The identity in question is that for the delectably named Oodles – more on that moniker shortly...
BP&O Voices
Packaging:
Oral Care Shelves…Where Good Design Usually Goes To Die
Packaging expert Lisa Cain shares her opinion on oral hygiene brand Smart Life...
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