Kaiyo by Pentagram
Posted: February 18, 2019 Filed under: Art and Design, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Natasha Jen, Typography, Women of Design, Wordmark Design Comments Off on Kaiyo by PentagramOpinion by Richard Baird
Kaiyo, formerly Furnishare, is an online platform for the reselling and buying of used furniture, currently available in New York City and New Jersey, but with the intention to expand this internationally. Kaiyo picks up, inspects, cleans, photographs and uploads furniture to its online catalogue, easing the difficulties of selling secondhand online. It is part of a growing up-cycling movement, challenges the notion of seasonality promoted by large furniture retailers and was created in response to the approximately 8 million tons of furniture that ends up in American landfill each year. Eco-modernist, good design available to everyone, reuse and longevity are central to Kaiyo’s positioning. This was developed by Pentagram partner Natasha Jen and team, alongside naming and graphic identity which runs across website, brochure, van livery, tote bag and box tape.
StrangeLove Lo-Cal Soda by Marx Design
Posted: February 15, 2019 Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Best Packaging Designs, Botanical Illustration, Box Packaging, Branding & Packaging of 2019, Copywriting, Creative Packaging, Design For Print, Designed by Marx, Drinks Packaging, Fonts in Use: Calibre, From New Zealand, Guest Opinion, Handcraft, Illustration, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Soft Drink Packaging, The Very Best of 2019, The Very Best Packaging of 2019, Type Foundry: Klim Type Foundry Comments Off on StrangeLove Lo-Cal Soda by Marx DesignOpinion by Richard Baird & Seth Rowden
StrangeLove is an Australian soft drinks brand that began with a four flavour range of energy drinks. Although mass-produced, each of these was created with the intention of evoking a taste of the homemade through carefully sourced and high-quality organic ingredients. The range was developed in response to energy drink brands who StrangeLove believed had failed to live up to their premium positioning.
Keen to avoid the tricks and tropes of the category and secure a witty, eye-catching and original look, New Zealand-based Marx Design worked with StrangeLove to improve on the illustrative character that had been used across the brand’s earlier bottles, developing simpler compositions surrounded by plenty of white space and paired with sharp and humourous copywriting. Check out the BP&O review of these here.
StrangeLove went on to create a range of mixers, organic soft drinks and source a mineral water, each with its own unique visual language. 2019 sees the brand continue to expand their range and explore and challenge the drinks market, further working with Marx Design, this time on a range of “Lo-Cal” sodas.
The Architect’s Bookshop by Garbett
Posted: February 13, 2019 Filed under: Architecture and The Built Environment, Education, Fonts in Use, Publishing | Tags: Architecture Logos, Bookmark Design, Bookshop, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Garbett, Designed in Sydney, Form Language, From Australia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimalist Brand Identities, Smile In The Mind, The Best Brand Identities of 2019, The Best Business Cards of 2019, The Best Logo Designs of 2019, The Very Best Brand Identities of 2019, The Very Best of 2019, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on The Architect’s Bookshop by GarbettOpinion by Richard Baird
The Architect’s Bookshop is a new design-focused retailer, located in Sydney’s Surrey Hills, devoted to the books of architecture and interior design, landscaping and urban development. The space was conceptualised as being more than a bookshop but a place to take time out to browse, a chance to engage with the material and form of the books, and as a place for those interested in all things related to the built environment to meet and engage in informal conversation and design discourse.
Australian design studio Garbett worked with The Architect’s Bookshop to develop a visual identity that would capture the spirit of the space, the positioning ‘a place for architecture lovers’ and comfortable with and distinct from a material and graphic sophistication of architectural publishing, channelling the universal, enduring and immediate form language associated with architectural structure and book reading. This project covered, alongside logotype, tote bag, bookmark/business card, bookstands, signage, price stickers, gift cards and art direction.
