Latest
Read the latest opinion
JKR’s Tropical Smoothie Cafe rebrand is deliciously on the nose, and all the better for it
“If it ain’t broke, don’t fix it” is a phrase bandied about a fair bit across all facets of existence, but in some cases, that sentiment really does make sense. Such is the case with the iconography of ‘tropical’: it’s bright, it’s bold; it’s perennially close to the edge of a big body of water (warm ocean, sparkly surfaced pool);...
Ragged Edge creates refreshingly wholesome identity for AI notepad Granola
Granola is a brand that’s certainly made itself known in recent months – at least to those using various lines on the London Underground. Indeed, there was a time when you could barely move for its ads; its assertions that Granola was ‘not for breakfast’. Those ads certainly caught my eye, then – especially in a sea of similar things...
Logo
Folkland
Gander
2026, USA, Food
BP&O Voices
Packaging:
Some Names Just Sound Thick
Packaging expert Lisa Cain reviews Willow & Blake’s visual identity and packaging design for postpartum hair loss brand Bouf....
Pentagram New York’s surprisingly joyful brand identity for Mozilla editorial platform Nothing Personal
If you’ve heard of Mozilla, it’s probably thanks to Firefox, the search engine perhaps most famous for its dedication to the more utopian ideals of the internet – things like remaining an independent company, making its software open source; and its promises to block trackers, offer a built-in VPN, put its users in control of AI, and never sell their...
Logo
Outlier Space
Studio South
2026, New Zealand, Space
Wedge’s Bastét toothpaste brand design makes absolutely no sense for its category – and perhaps that’s what makes it so utterly gorgeous
“Nano-hydroxyapatite” isn’t exactly memorable – it takes a few tries to even attempt to figure out how to say it, and I’d wager that there aren’t too many people who can tell you what on earth it is, beyond “some sort of chemical, probably?” One thing that is memorable, however, is the brand identity for Bastét – a new oral...
Logo
The Heist
Young Jerks
2026, USA, Design
BP&O Voices
Packaging:
Design That Stirs
Packaging expert Lisa Cain reviews A Friend Of Mine’s work for The Cocktail Cabinet’s recipe card packs for home bars and cocktail lovers....
Mother Design gives psychic platform Keen a 90s New Age sensibility for the digital age – and it works beautifully
Arguably, we’re approaching a time that could be seen to be ‘post-woo-woo’ – as in, those things that have long been dismissed as daft; the preserve of silly women and charlatans and people whose lives revolve around cats and an unmistakable whiff of Nag Champa – are becoming increasingly acceptable. With the concept of ‘wellness’ now well and truly established...
Logo
Vegan Society
TBC
2026, UK, Food & Drink
Discover
From the BP&O archives
Introducing BP&O Plus
Lots of extras. Cancel any time. Read more
Cancel any time.