Fluz by Koto
It can’t be easy designing the identity for a brand or company that’s hard to define, or which isn’t easily explained by that ‘new product, familiar ideas’ trope – the sorts of things described as ‘Like Tinder, but for cats!’ or ‘CityMapper for life decisions’, or ‘Uber for people who want to try dogging but can’t drive’ (if any investor...
La Mia by Papanapa
In recent years, we’ve seen artisanal ice cream brands make an obvious departure from the maximalist, saccharine branding that their mainstream counterparts are so known for. In particular, the typeface-heavy, superimposed ice cream tubs of US-based brands have become a benchmark for exactly the kind of branding that more gourmet confectioners are keen to avoid. While Ben & Jerry’s iconic...
Imperia by Landor
As well as being a coastal city in south west Italy (formed in 1923 by none other than Benito Mussolini), Imperia is a pasta machine company that was formed from a ‘little artisan workshop’ in 1932. Imperia soon began to distribute pasta machines around the world; mainly catering to the US’ large Italian community. From its plant in Sant’Ambrogio, Turin,...
Kindred Black by Ania et Lucie
There has always been something borderline magical about the fields of beauty, makeup and skincare – a hint of esoteric or mystical knowledge. When it comes to visual storytelling, this association offers plenty of rich inspiration, along with established style signifiers that are easy to follow. Nods to old-school apothecaries abound in the likes of Typology Paris and Le Labo,...
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Tessas Eplegård by Olssøn Barbieri
One of the many brilliant things about the world of branding is that to work in it, write about it, or just take an interest in it forces you to learn something about pretty much everything. Maybe that’s how LEGO might actually be a better investment than gold; or that Murray’s Parmigiano Reggiano cheese pairs well with a nice New...
Matheson Food Company by Wedge
If nostalgia is a powerful force, arguably ‘fauxstalgia’ – that sense of longing and yearning for something that we never actually experienced – is even more so. Fauxstalgia isn’t the same as trend cycles – the baffling realisation that Gen Z is suddenly, unironically, into Nu Metal, for instance – it’s an internal sensation rather than an external observation. It’s...
WEEKEND by FCKLCK
Who doesn’t love a cheeky cocktail, especially one designed to grab and go? According to WEEKEND drinks, its cocktails are eight times faster to serve than it would take to make the same mix from scratch. With ready-made drinks – that’s ‘RTD’ in marketing slang – becoming increasingly popular, WEEKEND aims to ‘cut through the noise’ with a ‘laid back...
BP&O Voices
Mark Paton on Sustainability:
Atomic Connections: A Molecular Worldview
A guest article written by Mark Paton. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Bacàn by Pentagram
We’ve covered no shortage of work by Pentagram in the past, most recently Cohere but spanning projects for London Fashion Week, NYC Parks, National History Museum and more. This is the first time, however, that we’ve looked at a project by new-ish New York office partner Andrea Trabucco-Campos and his team – and it’s safe to say, we’re impressed. Graphic...
Pomus by Sömestr Studio
Branding a film production company is a delicate business. On the one hand, you need branding that can match and even enhance the quality of the films being produced, but on the other, you need something that doesn’t distract from the work or compete with it. Film is an intrinsically creative visual medium, and building a framework to support it...
PAC NYC by Porto Rocha
There have been some brilliant logo designs inspired by the very buildings they represent. The Centre Pompidou, for instance, bears a powerfully stark logo that’s been largely unchanged since it was first created in the 1970s: six black stripes crossed by two zigzags representing the site’s ‘caterpillar’ escalator, one of the most famous parts of Renzo Piano and Richard Rogers’...