BPO


Modern Recreation by Blok, Canada

Opinion by Richard Baird & Seth Rowden

Graphic identity by Blok for subscription coffee service Modern Recreation

Modern Recreation (ModRec) is an international coffee subscription service that offers its subscribers an ever-changing selection of the very best in micro-roast coffees sourced from around the world. ModRec takes pride in its positioning; the rejection of artifice, pretence and mass culture in favour of what it says is a realness, spontaneity and individuality. This attitude, and the unique character of ModRec’s coffee collections, is expressed throughout its graphic identity; in the remixing of colour, type and form, and alongside intimate imagery and in the individual and straight talking tone of voice used online. This was developed by Canadian design studio Blok with the result being a cheerful blend of the modern and personable, variety and discovery.

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BP&O Collections — Red In Branding

Selected by Richard Baird.

Red in branding, packaging and graphic design

A collection of some of the very best brand identity and graphic design projects that effectively utilise red, reviewed and published on BP&O. This post features work by Toko, Bond and Character, and covers simple logo and stationery projects, and extends to broader brand identity programmes. These play with large areas of red, red as highlight or a small conceptual accent, and includes four-colour reds, spot colours, dyed papers and boards. Be sure to click the images to read more about the project and the intentions of each design. Check out more colour collections here.

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BP&O Collections — Black & White

Selected by Richard Baird.

BP&O Collections — Black & White in Branding & Packaging

A collection of some of the very best brand identity and packaging design projects, reviewed and published on BP&O, that effectively use black and white as a prominent component. This post features work by design studios Bond, Distil and DIA, and covers simple logo and stationery projects, and extends to broader brand identity programmes that include packaging and print communications. With the reduction of colour comes the emphasis of type, form and pattern, a play with contrast and proportionality, material, structure and finish. Be sure to click the images to read more about the project and the intentions of each design. Also check out Blue in Branding here.

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