A continually updated collection of logotype’s created as part of a new graphic identity design project, reviewed and published on BP&O. Between them, these highlight how sans-serif simplicity and serif flourish, significant character or subtly, implied or actual motion can contribute to a distinctive and communicative brand identity. This selection includes monolinear, extended, condensed, calligraphic, brush drawn and stencil cut examples, and features the graphic design studios Hey, Spin and Bedow, amongst many others. Click an image to get a sense of how each of these logotypes fit within a broader graphic identity and the communicative intentions that underpin their aesthetic. Check out plenty more at BP&O – Collections or subscribe to the series here.

Northzone by Ragged Edge

Vessel Floats by Order

PLATF9RM by Studio Makgill

Aurlands by Heydays

Old Elephant House by Studio South

Espelma by Commission

NOR Specialties by Re-public

Heyday by Collins

Teatulia by Here Design

Tatau by Inhouse

The Maitland by Studio Brave

Innsbruck International, Biennial of the Arts by Studio Mut

David Collins Studio by Bibliothèque Design

The Conference Company by Studio South

Assembly by Ragged Edge

FranklinTill by Commission

85 Spring Street by Studio Ongarato

Space Division by Inhouse

Mitsulift Elevators by Base Design

Rimowa by Bureau Borsche & Commission

Kisumé by Fabio Ongarato Design

Pikseli by Werklig

Port of Mokha by Manual

Collect by Spin

14 Islands by Bedow

Sydlexia: Making Sense Of Dyslexia by BBDO Dubai

Helsinki Food Company by Werklig

Storyline Studios by Work In Progress

Kosmopolis by Hey

Agder Bryggeri by Frank

Loupedeck by Bond

The Finnish Cultural Institute by Kokoro & Moi

Talawa by Spy

Sakki by Bond

Kontoret by Werklig

Diverza by Face

Maldini Studios by Jens Nilsson, Sweden

Qoñi by Leo Burnett, Canada

Addition by Thought Assembly, Australia

Faust by Snøhetta, Norway

Brewer St by Designers Anonymous, United Kingdom

Lumik by Hey, Spain

Gustav Almestål by Bedow, Sweden

Sentralen by Metric Design & Ellmer Stefan, Norway

BIFAN 2016 by Studio fnt, South Korea

Maven by Toko, Australia

Moi Helsinki by Bond, Finland

Embla by A Friend Of Mine, Australia

REF by Kurppa Hosk, Sweden

Blå Bär by BVD, Sweden

Little Wolf by Perky Bros, United States

Plow by Perky Bros, United States

ArtRabbit by Bond, United Kingdom

Karla Black + Kishio Suga: A New Order by O Street, UK

Booki.sh by A Friend Of Mine, Australia

Electric Ink by Robot Food, United Kingdom

Pontus In The Air by Bold, Sweden

The Practical Man by Garbett, Australia

Art Museum by Underline Studio, Canada

Hidden Characters by RE, Australia

Collective Gallery by Graphical House, United Kingdom

Superkül by Blok, Canada

Kyrö Distillery Company by Werklig, Finland

Frameline 40 by Mucho, United States

Gretas by 25AH, Sweden

Aman by Construct, United Kingdom

Bundlelist by Bunch, United Kingdom

Forgotten Boardwalk Brewing by Perky Bros, United States

Mercht by Robot Food, United Kingdom

Znaps by Amore, Sweden

Huckleberry Roasters by Mast, United States

Size by Face, Mexico

Enea by Close bcn, Spain

The Dayrooms Cafe by Two Times Elliott, United Kingdom

Cure by Mucho, United States

Dsigndot by Build, United Kingdom

The Beaufort by TCYK, Australia

The Bone Line by Inhouse, New Zealand

Soto by Richards Partners, New Zealand

2LG Studio by Two Times Elliott, United Kingdom

A.N Other by Socio Design, United Kingdom

Di Beppe by Glasfurd & Walker, Canada

Boundless Theatre by Spy, United Kingdom

Sydney Design Festival by Re

Colours May Vary by Build, United Kingdom

GoGo Daddy by Studio South & Egle Zvirblyte, Australia

Helsinki by Werklig, Finland

Feroz by Mucho

Morris+Company by Bob Design

OneFourFive Clarendon by Studio Brave