Logo and Branding: Elfar Adalsteins
Posted: November 6, 2012 Filed under: Logos & Branding, Music, TV & Film | Tags: Art, Business Card, Campbell Hay, director, Elfar Adalsteins, film, graphic design, logo, logo-type, monogram, short film, Silver, stationery, visual identity, Wutremburg 3 Comments »Elfar Adalsteins is an award-winning icelandic writer and director who has recently finished working with John Hurt on the short film Sailcloth. Elfar’s visual identity, developed by Wurtemberg for Campbell Hay, mixes the personal, contemporary and classic qualities of a single line weight monogram stacked like a vintage camera, the technical sensibilities of a tall but light typographical choice and the high quality craft cues of an uncoated substrate printed edge to edge with a metallic silver and featuring a subtle deboss detail.
This is a great example of a very simple print treatment delivering far more communicative value than any of the graphic elements. The silver metallic spot and pearlesque white combination manages to convey a purity, simplicity and an icy nordic chill alongside a sense of individuality, high quality and restraint while suggesting – through what appears to be a reference to the ‘silver screen’ – an interest and appreciation for classic film making. An idea reinforced by the contemporary monogram and classic camera duality achieved by the simple stacking and abstraction of characters. Constructed from a single consistent line weight, geometric shapes and plenty of internal space, the monogram, in conjunction with the tall, uppercase and professional qualities of the typographical selection and the very fine uncoated texture and debossed detail of the stationery, manages to draw together an appreciation for past craft, contemporary technicality and a personal philosophy that favours simplicity and restraint.
Visit the BP&O Logo Gallery for a chronological guide to all the identities reviewed on BP&O.






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Richard BairdRichard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival. |







I love it. Clean and well executed.
Great minds think alike: http://drbl.in/ecJe
Beautiful colors on this one – also using a similary palette recently for an investement, business company.
So, two features of our works collide
is the symbol mean to be read as EA? look more like CA